Approach

Written by: F5 Collective

THE F5 INVESTMENT APPROACH

CATALYSING UNPRECEDENTED RETURNS BY INVESTING IN WOMEN

The F5 Collective is a women-led investment firm powered by a mission as bold as its founding team.

We invest in globally ambitious & mission driven female founders at early stage.

FUND 1 (FULLY DEPLOYED)

TECH SHAPING OUR FUTURE

> AI & Automation 
> Data | Advanced Analytics
> Cyber Security
> Fintech 
> Web3
> Cloud based applications: SaaS, PaaS, IaaS
> Business 4.0 | Industry 4.0

> Health and wellbeing
> Femtech
> ESG
> Education
> Improved living standards & increased income
> Sustainable cities and communities
> Environmental
> Reduced Inequalities
> Future of Consumption

FUND 2 (LAUNCHING SOON)

TECH SHAPING OUR FUTURE

> AI & Automation 
> Data | Advanced Analytics
> Cyber Security
> Fintech 
> Web3
> Cloud based applications: SaaS, PaaS, IaaS
> Business 4.0 | Industry 4.0

Femtech

> Reproductive Health & Family Planning
> Maternal & Infant Health
> Menopause Management & Hormonal Health
> Women’s Wellness & Preventative Care

E-Commerce & Consumer

> Health
> Wellness
> Beauty
> Apparel

We invest in EARLY STAGE:
SEED TO SERIES A

FEMALE FOUNDERS WITH HIGH-GROWTH TECH VENTURES ACROSS APAC

F5 is a fund established to close the gender gap and support female founders. Our mandate stipulates there must be a woman on the founding team to be considered for investment.

THE PERFECT FIT

MISSION DRIVEN FOUNDERS

We believe that being Mission Driven is a Competitive Advantage. Mission Driven founders are obsessed with creating value for their customers and are driven by a belief the problems they solve are empowering people. A clear vision and conviction in their “Why” makes them better leaders and they attract a motivated and loyal customer base.

Key Characteristics we look for in our startups:

THE PITCH

Sending us a pitch deck? here are some things we get excited about

A skilled, mission driven, and resilient team 

Large Market offering 10x growth potential

Big, Painful Problems

A compelling solution & value proposition

Traction –
you have paying customers

The BIG Vision but don’t forget the immediate milestones to get there

  • Please include your Why? We are on the hunt for Mission Driven founders.
  • Try to articulate your value proposition / what your company does in one focused sentence
  • Avoid Jargon. If we can’t understand your business, we can’t invest
  • Market size. We see A LOT of very big market estimates that just don’t stack up – please justify or provide sources for your market estimates and we prefer a bottom-up approach.
  • Include your unique competitive advantage
  • Don’t forget to tell your story.

If after sending through your pitch deck, you receive a no, it’s not personal. It simply means the opportunity isn’t quite the right fit for our fund.
Should you receive a request to keep us updated. This means we have some interest but are looking for the business to progress further and keep us updated when key milestones are achieved or if key lead investors come onboard.

OUR PROCESS

We try to keep our process as efficient as possible while still taking care of the necessary meetings, due diligence, and requirements on our end.

We will provide a quick yes or no via email after each stage. 

Apply

Through the F5 website (we receive a lot and aim to read them all)

1

Phone Call

with one of the F5 team 

2

Deeper Dive

(Go-To-Market, Product & Team)

3

Meeting

with the investment team

4

Due Diligence

5

Investment Drafted

An investment committee paper is drafted and presented to our investment committee.

6

Term Sheets

Are discussed

7

Typical timeline for an investment to be closed from first contact is approximately 6 weeks

LET’S STIR THINGS UP

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